How Color Print Tricks the Eye

Consider for a moment the marvel that is color printing.

It uses a scientific trick of lightwaves - Metamerism - plus engineering marvels that electrostatically charge a piece of media in very specific places, then release precisely placed, incredibly small grains of colored toner, and a developer fluid that reacts with the fuser's heat to bond those particles, all to trick your eye into thinking that a reflective surface is an emitting surface.

Hundreds of times a minute.

Or spray micro-drops of ink from two directions at once as the media rolls by.

And the controlled combination of colored toners or inks trick our eyes into interpreting a reflective surface as if it were an emitting surface. This is a trick worthy of magic, but really, it's science.

Here is a basic explanation of the color spaces involved with printing.

Simply put, the Cyan, Magenta and Yellow printing inks cancel out the Red, Green & Blue wavelengths of light coming to our eyes from the media's surface, metamerizing the wavelengths, tricking our biological processor into thinking it is the RGB of our human color vision.

Why red, green and blue? You may remember from science lessons in school - visible light is a spectrum of light, described as frequencies, ranging from reds through the colors of the rainbow into blues and purples.

From a scientific point of view, light can be a mixture of any of those monochromes, light of a single frequency.

However, we have light-sensing cells called cones in the retina of our eyes to detect the amount of light in the red, green and blue areas of the spectrum. Because of this, “true” monochromatic yellow light, which lies between red and green on the spectrum, is indistinguishable from a mixture of monochromatic red and green light.

From a design point of view, since we can’t perceive the difference, it simply does not matter, and so we can abstract any color we can see as a mixture of red, green and blue.

The science of digital color, however, describes color using the L*a*b* color model, among others, which is a bit less intuitive but more closely approximates how the human visual system works.

It uses the Lightness values of an image (the grayscale version) as an axis to rotate opposing poles of chromacity described as a* (red vs green) and b* (yellow vs blue) to describe the gamut of human color vision.

“But wait," I hear you cry, “You just told us human eyes sense red, green and blue!” That is true, it’s called the Trichromatic model of vision, and while it describes how the individual cones in the eye work, it doesn’t accurately describe the visual system as a whole.

Separating the human perception of lightness from color leaves the a & b dimensions as measures of chromaticity, brightness independent of color. This is important, as some colors appear brighter or darker, despite being at the same intensity.

For instance, we see a fully saturated yellow as a lot brighter than a fully saturated blue.

Regarding ranges, L is measured from 0 (dark) to 100 (light), a from -120 (red) to +120 (green), and b from +120 (yellow) to -120 (blue).

So let's look at the rods and cones mentioned above.

Human color vision takes place in the retina, and ends deep in the brains 's visual pathways.

The ventral stream (purple) is important in color recognition. The dorsal stream (green) is also shown. They originate from a common source in the visual cortex.

The retina is the innermost of three tissue layers that make up the eye. The outermost layer, called the sclera, is what gives most of the eyeball its white color. The cornea is also a part of the outer layer.

The middle layer between the retina and sclera is called the choroid. The choroid contains blood vessels that supply the retina with nutrients and oxygen and remove its waste products.

Embedded in the retina are millions of light sensitive cells, which come in two main varieties: rods and cones.

Rods are used for monochrome vision in poor light, while cones are used for color and for the detection of fine detail. Cones are packed into a part of the retina directly behind the retina called the fovea, which is responsible for sharp central vision.

When light strikes either the rods or the cones of the retina, it's converted into an electric signal that is relayed to the brain via the optic nerve. The brain then translates the electrical signals into the images a person sees.

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Email me at reilley4color@gmail.com

Brightness vs Whiteness

For most printers and print buyers, the terms brightness and whiteness are interchangeable. However, when describing the characteristics of paper there are some important differences between the two terms.

• Brightness: Defined roughly as the amount of blue-white reflectance compared with magnesium oxide, which is considered 100% bright. 
• Whiteness: The extent to which paper diffusely reflects light of all wavelengths throughout the visible spectrum. The assigned ideal white standard totally reflects all light throughout the spectrum.

Brightness refers to the percent reflectance of blue light, as measured at a wavelength at, or about, 457nm. The choice of that wavelength is based on the sensitivity of the human eye to blue and yellow light. That wavelength represents "blue-white," which the human eye perceives as whiter than white. Brightness was originally a test in paper manufacturing to measure the effectiveness of the bleaching process in removing yellowness from pulp.  In lay terms, brightness is a measurement, on a scale of zero to 100, of the amount of light reflected from the surface of a paper.

When paper is bleached, the spectral reflectance curve increases the most in the blue and violet range, at about the 457nm point. This has also made the measurement of brightness well suited for measuring the aging of paper because paper yellows with age. Most white papers are in the 60 to 90% brightness range.

Paper brightness requirements for ISO 12647-2. Currently there are no specifications for ISO 12647-3 (newsprint), ISO 12647-4 (gravure), ISO 12647-5 (screen printing), or ISO 12647-6 (flexo).

The beginning brightness range for a base paper pulp is from 0-100, but during the papermaking process, optical brightening agents (OBAs) are frequently added to improve a paper’s brightness. The function of an OBA is to reflect ultraviolet (UV) light from the light source as visible light in the blue spectral region. On very bright sheets, this can create a situation where there is more reflected visible light from the surface of the paper than the light source emits, resulting in a measurement in excess of 100. 

See our last article - "Paper is the 5th Color" for a closer look at OBAs

Whiteness, on the other hand, refers to the extent to which paper reflects equally the light of all wavelengths throughout the visible spectrum. A truly white sheet of paper will not absorb one wavelength of light energy more than another. 

For example, if a sheet of paper is placed under a full spectrum light, most of that light will be reflected back equally and the paper will appear white. 

However, if some of the wavelengths of light energy are absorbed, the color of the paper will shift to the light which was not absorbed, but was instead reflected back to the viewer. That is why a red sheet of paper appears red in white light because it absorbs all the other colors and reflects only the red.



Most white papers will have a total reflectance between 50% and 90% with variations as high as 20 to
30% at different wavelengths.

In North America, brightness is the most commonly referenced term used outside the industry itself.

However, in Europe and other parts of the world, whiteness is the more common reference.

Unfortunately, there is no correlation between a paper’s brightness level and its whiteness level. They are based on different measurement systems.

Shade - the color of the paper - is the third factor that impacts one’s visual perception of paper. Shade is typically measured using the universally accepted CIE LAB model.

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Email me at reilley4color@gmail.com

Paper is the 5th Color

Paper is an analog variable in the world of digital printing. It directly affects the hue in the highlights,  it affects the entire color gamut size for the print job, has a powerful impact on shadows, and is often outside the control of the production workflow.

While many people believe that traditional color management is about managing the CMYK inks and their separations, paper has as much of an influence on the color of the final printed piece as it does on the mechanical and chemical action of the inks or toners. Although a given paper brand’s attributes may be consistent, paper characteristics are not standardized. There is variation in attributes between mills as well as variation around an attribute property from a given mill. Paper is considered a commodity but its properties are a long way from standardized.

A lot has changed in the world of paper. One of the biggest changes in recent years has been the increased use of optical brightening agents (OBAs) in many papers to give the appearance of a very bright white paper. Printers have been known to accuse paper companies of using cheaper goods and “cheating” by using optical brighteners.

The initial choices made on paper selection might not take into consideration the impact later in the production chain, and sometimes those decisions can have unintended consequences.

White papers are not RGB 255,255,255. Paper companies control the shade of their papers by adding dyes and other chemicals to affect appearance. More dyes, less reflection, more color compensation. The paper owns some of the color space so detail that requires paper’s hue cannot be reproduced. The recent trends toward blue white papers have resulted in more and more dyes in the paper and further deviations from neutral. Some of today’s papers are equivalent to a 3 percent cyan screen.

Modern color management solutions do allow you to bias your results to either a strictly neutral result with no consideration of paper color, or to neutrality based on the paper color.

This can be very important, as the human eye will quickly key in on the “white” of the paper and judge other colors on the paper based on that shade.

Paper shade, or white point, is the key attribute of paper and is measured using L*a*b* based on CIE XYZ. Described by these three values, color management applications calculate complex color inter- pretations to characterize paper and predict paper’s effect on color reproduction.

OBAs are used to increase the apparent brightness and whiteness of papers and their use is becoming more prevalent in paper manufacturing. They increase brightness and whiteness by absorbing energy in the ultra violet and emitting (fluoresce) the energy in the blue area of the visible spectrum. Because, to the eye, blue/white looks "whiter" than yellow/white OBAs are not really whiteners, but bluing agents. OBAs are also used in ink to expand gamut or brighten 4/C image printed on poor substrates - e.g. newsprint.


While it is not practical for printers to quantitively measure the OBA content of the materials that they use, it is quite an easy matter to qualitatively see the OBA content. All it takes is an inexpensive (less than $15 USD) "black light."

For example, with the black light it is easy to see that the paper used for the Pantone Goe system swatch book (on the left in the image below) contains more OBAs than the conventional Pantone spot color swatchbook on the right. Also, it's clear that the uncoated paper section in the Pantone spot color swatchbook contains more OBAs than the coated section.

Viewed in light that has an ultraviolet component, the papers appear bright and blue. They have an apparent expanded gamut. However, the printed hues will mutate, or change color depending on the light source. This effect is called metamerism and drives a need for light booths and an understanding of the viewing conditions when color matching or judging color. Simply put, printed hues shift, particularly in the highlight tones, when papers contain optical brighteners.

In reality, the rise in the use of brighteners can be attributed to a host of reasons, including production efficiency for maintaining a consistent look to a paper with changing content and a desire from customers for a brighter sheet at lower cost.

Another, more subtle problem can be the intended colorcast of the sheet. While in some ways we might consider OBAs an unintended colorcast, designers will sometimes purposefully choose a paper that has a colorcast.

The inks that are typically used in four color process printing block, to varying degrees, the fluorescence in papers containing OBAs. Black and magenta block the greatest amount, yellow a lesser amount, and cyan ink least of all. What this means is that when an image is printed using a halftone screen, lighter/pastel tones allow more more of the brightening and color shift of OBAs (towards blue) than the shadows. Color is effectively skewed towards the blue from shadows to highlights – but only when the paper being printed on has a high OBA content.

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Maintaining proper viewing conditions for print evaluations is a key part of color management.

The standards for viewing booths have changed over the past couple of years with the most recent release of ISO 3664 Graphic technology and photography — Viewing conditions.

If paper contains optical brighteners, color matching must be done in reference light conditions. When proofing on job stock that contains optical brighteners, it is important to critically examine both separations and curve effectiveness in the cyan containing highlight areas. The cyan/yellow color balance is hardest to achieve with these papers.

Even proofing papers contain optical brighteners. Creating profiles on these papers requires interpretation and tweaking if the press papers have a different level of optical brighteners or if the press papers have no optical brighteners.

Finally, optically brightened papers lose their fluorescence over time especially if exposed to light. The paper yellows. Print hues shift. Once printed, there is no recovery of the original paper whiteness so this should be kept in mind when a job reprints. Trying to match a first printing several months after completion is almost impossible. New proofs are a minimum requirement.

What additional tools can color management bring to the table to help tame the paper problem?

Traditionally, the way to “solve” OBA problems was to ignore them, primarily by using a filter that cut the UV light to stop it from hitting the paper and thus prevented the brightening effect of the OBAs. This is still a very effective approach to process control, but it is no longer the norm in color management. The other way we ignored it was by doing just that, not acknowledging the problem.

Today, we are much more likely to solve the OBA problem by quantifying the amount of OBA by including the UV in the measurement and then adjusting the ICC profile to compensate for its presence. Some recent color solutions provide Optical Brightener Correction (OBC) technology, which allows you to fine tune the profile results by evaluating specific test charts against a series of Munsell color standards in the target viewing condition. This combination of physical standards and measured results allows for a uniquely precise correction for optical brighteners.

An additional parameter that can be handled in color management is the final viewing environment. Traditionally, a graphic arts workflow targets a daylight illuminant (usually noted as D50/2 – describing the illumination and viewing angle). One additional way to fine-tune the result is to define the viewing condition of the final destination or illumination at the intended point of use if it is not D50.

This can be done by either using CIE defined illuminants or by actually measuring the lighting in the final environment.

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And what about Glossy Paper?

Paper gloss is related to surface roughness and therefore affects color reproduction. Light of all wavelengths is reflected from the surface of paper. How it is reflected defines both its gloss and dot gain characteristics.  

If the paper is glossy and smooth, it scatters less light and there is less dot gain. Light is reflected almost like a mirror (specular reflection). 

Matte, dull and uncoated papers scatter more light resulting in more dot gain. Also, these papers require more ink to achieve a given density further increasing the dot gain. 

Papers from different manufacturers absorb ink and toner/developer solution differently. There is no overall standard for surface roughness, ink absorptivity or developer absorptivity within the paper classification scheme. For the most accurate color, press profiles should be made on the chosen stock for a particular job. 

Matte and uncoated papers are even more variable.

The best color reproduction will occur on:

• Bright papers with uniform spectral reflection;
• Papers that are smooth and glossy;
• Papers that are neutral in shade; and
• Papers that exhibit minimal fluorescence.

One curve for all paper surfaces leads to less than optimum color.

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Do you have a color management question, horror story or event to share?

Email me at reilley4color@gmail.com